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Stand out on social media: Tips for SMBs

Many small- and medium-sized businesses (SMBs) know that making an impression on consumers isn’t easy. That’s why they develop in-house marketing teams or hire experts to make sure their online presence pops. These social media and content marketing strategies may be just what you need to stand out. Create buyer personas Social media data is

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LinkedIn tips for the SMB

As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform?

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Social media in 2013: 5 trends

With today’s technology there is so much change in the span of even a single year that it can be a bit tricky to predict what the next year will bring. This includes social media. While there are a number of trends that will continue on from last year, there are going to be some

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