Seminars and presentations are a great way to share your knowledge and experience with peers and customers. The major problem with them is that people have to travel to attend them, limiting the number of attendees and the strength of your message. To reach a bigger audience, turn to technology and conduct a webinar.
Webinars are an interesting topic, and a great way to boost your business. Because of this, we have a two part article on them. In part one, we provide a broad overview of webinars. In part two, to be published later this month, we have some tips on how to plan a successful webinar.
What exactly is a webinar?
A webinar is an online seminar or presentation attended by parties who are not in the same location. Attendees log in to the webinar and participate using a webcam. This is similar to video programs like Skype which allow people to communicate across vast distances, the only difference being, there are more than two people communicating.
The great thing about webinars is that they can be recorded and posted online for everyone to view. As the attendees participate virtually, their companies can save transportation costs while still receiving the valuable message of the presentation.
When should I use a webinar?
There are nearly unlimited ways you can use webinars in your company. The only limit is your imagination. Many small businesses use the webinar as a way to connect with their customers, and build a stronger relationship between internal and external factors. Some companies will host a webinar to explain more about a part of the organization, or address frequently asked questions.
Another common use of the webinar is to host a learning session. In this type of webinar you, the subject matter expert, share something with the attendees that they didn’t know before. By positioning yourself as an expert on a topic, people become more willing to trust and rely on you. In situations where you want interaction between parties or you desire to reach a wide audience, a webinar is a good medium to achieve these goals.
If you’re looking to host a webinar and are unsure of how to go about doing so, please give us a call, we may have a solution for you.