Apple has taken the wraps off its latest 14-inch MacBook Pro, and if you thought the previous model was impressive, this one is here to up the game significantly. Thanks to the brand-new M5 chip, Apple’s new pro laptop isn’t just faster — it’s smarter too, with AI performance at the heart of its evolution.
M5: A chip built for the AI age
At the core of the newest release is the M5 chip, which delivers a huge boost in processing power, graphics performance, and machine learning capabilities. It’s up to 3.5 times faster for AI tasks compared to its M4 predecessor and features a next-generation Neural Engine and graphics processing unit. This enables users to run advanced AI models directly on their Mac, even without a cloud connection.
Whether you’re a videographer editing 8K videos, a student using AI apps to take notes, or a developer running thousands of lines of code, the M5 can handle it all.
A serious boost for everyday performance
The M5 chip isn’t just about AI. Compared to the M4, it boasts graphics that are up to 1.6 times faster, a more responsive CPU, and double the SSD writing and reading speed. Apple says you’ll notice the difference whether you’re importing massive Apple ProRes lossless video files, building apps in Xcode, or gaming with graphics-heavy titles.
Gamers will appreciate up to 3.2 times higher frame rates, while video editors get up to 7.7 times faster AI video enhancements.
And with support for up to 4 TB of storage, you’ll have plenty of room for high-res projects and local AI models.
All-day power, anywhere
Battery life remains one of the MacBook Pro’s standout features, and this new model doesn’t disappoint. Apple claims up to 24 hours of usage on a single charge — that’s four more hours than the M1-based MacBook Pro and 14 more than Intel versions. Even better? You get the same performance whether the device is plugged into an outlet or running on its battery.
Designed for today’s workflows
This laptop features Apple’s stunning 14-inch Liquid Retina XDR display, a 12MP Center Stage camera for video calls that automatically adjust lighting and focus, and an immersive sound system with six speakers and Spatial Audio support. It includes a full suite of ports and ships out with macOS Tahoe already installed, which introduces Live Activities, a redesigned Control Center, and tight integration with Apple Intelligence.
Sustainable and future-ready
For eco-conscious buyers, the new MacBook Pro checks all the right boxes. Crafted with sustainability in mind, the machine itself incorporates 45% recycled materials. Its packaging goes a step further, being entirely composed of recyclable, plant-derived materials such as paper, cardboard, and molded pulp. Plus, the device is designed to last for years with long-term software support and energy-efficient engineering.
The world of IT is rapidly evolving. If you want to keep pace with it, reach out to our team. We’re here to provide expert insights, device recommendations, and updates on the latest technology, including how AI-powered tools like the new MacBook Pro can improve your workflow.