More than half of small business owners today remain unconvinced by or are completely dismissing the concept of cloud computing, according to a recent survey. While the cloud may not work for everyone, it does have several concrete benefits that some companies may be better off with – so maybe it’s best to give the idea a second look.

A recent survey by Newtek’s SB Authority Market Sentiment shows that almost half of small businesses do not see how cloud computing can cut down on costs and help increase their productivity, with an additional 32 percent still unsure about the whole idea.

At the very least, what these results show is that there is a pressing need for a more widespread and comprehensive information campaign about cloud computing. While many companies see the cloud as a mere fad, there’s much more to it than meets the eye, and what it offers can make a definite and concrete difference in the way a business conducts its operations.

What sets cloud computing apart from other hosting services is the way it’s managed and used. Management is handled completely by the service provider, and subscribers can adjust the specific features they use and pay only for those, similar to how on demand IT services work. Cloud computing usually also includes virtual data storage, with most if not all data stored off-site and in the cloud service’s servers.

Of course, the way the cloud impacts each particular organization will vary, and how it will affect your business in the short and long term depends on your needs and requirements – and whether you even need it in the first place. There are pros and cons to any cloud-based service, but at the very least it deserves some serious thought.

If you want to find out more about cloud computing and how it may affect your business, please give us a call and we’ll be happy sit down with you and discuss any issues and concerns you have, and help you determine whether the cloud is right for you.